Weekly Disruption Forum

I read an article and listened to the conjoining podcast on Digiday regarding the FTC and a privacy issue case with the Flo Health app. Kill the Algorithm is a two-part series podcast that will cover some of the more aggressive FTC’s efforts to crack down on organizations in violation of privacy and antitrust laws. During this first episode, the disruption that was explored was the FTC’s accusations of the Flo period monitoring app illegally sharing its users health data with Facebook and Google without the consent of the users (HIPAA violation). Click here to read my full disruption article.

Announced earlier in 2021 during Apple’s June WWDC (Worldwide Developers Conference), new updates were revealed for the iOS 15 software. In iOS 15, Apple recently implemented new privacy settings through its Mail Privacy Protection service, the iCloud+ subscription service, and the Hide My Email service through iCloud+. All of which are major disruptions to email marketers. Consumers now have the opportunity to temporarily shield their location, IP address, and email open activity from marketers. Click here for my full disruption review.

Sticking to the data theme, I also read some interesting articles on more brands sharing their data with marketers. As one of the articles mentioned, this is not a new tactic, however the technology available and new media implementation strategies are bound to cause some disruptions. For Krogers, sharing consumer data with marketers is strategic in their e-commerce and media budget planning. The newly created Collaborative Cloud will allow marketers not only to look at their own brand chain but even expand with other retailers. This offers possibilities with tracking consumer spending habits and offering marketers an opportunity to explore new points of contact and correlations they may not have seen otherwise. Click here for my full disruption review.

After running the tests during our asynchronous work on 2SU, I was curious about any recent developments with voice technology. And my instincts were spot on when I landed on this disruption! Brands are taking this technology to new heights and incorporating voice technology to enhance the user experience. However, there are two specific developments that will enhance the experience even more; the improvement of understanding speech across languages and dialects, and adjustments for personalization and less touch points. Click here for my full disruption review.

I was performing some job searches recently on LinkedIn (mainly entertainment organizations), and I saw jobs at Netflix that were for their “gaming sector.” I immediately had to know what this is about since I had not heard of Netflix doing anything with gaming since its previous rental service model. Low and behold, they announced in July that they have plans to move forward with offering games within the next year. They’ve officially launched a few games on the Google play store as of November 2nd (iOS came on the 9th), and have rolled out on the Netflix mobile app as well. They’ve also revealed possible game integrations into the shows from their arsenal. Click here for my full disruption review.

With my undergraduate degree in Sport Management from Syracuse, I could not pass up the opportunity to highlight this major disruption in sport advertising and marketing. Gatorade has officially signed one of the women’s UCONN basketball all-stars Paige Bueckers for an endorsement deal. What makes this such an important deal is the fact that she’s the first college athlete to sign for paid promotion. Click here for my full disruption review, and here to view the presentation made during the course.

We discussed in a previous class the humorous and ‘innovative’ designs of TikTok star Emily Zugay. She has engaged with many brands by creating logos and campaign designs in jest to the design process for these organizations. Some brands have been reluctant to use her suggested designs, even for a short while, as they have tuned into the conversation. Click here for my full disruption review.

The long awaited Sex and the City reboot aired on Thursday, December 9, 2021. And Just Like That follows most of the original cast members as they navigate their 50s. Click here to read my full disruption review. SPOILER ALERT!